UniGe brand identity
As a result of my research activity on UniGe web redesign, I studied and designed a design system for UniGe, for a cross-medial use: from digital supports to printed media and merchandising.
TO UniGe community of faculty, staff, students and alumni
FUNDING INSTITUTION AND SPONSOR Università degli Studi di Genova
After careful evaluation of different typefaces, we chose fonts that are optimal to be displayed on the web, even when using a low resolution screen. The paired use of Fira and Adelle makes it possible to enrich and arrange information in a hierarchy even without other visual elements such as images and colors.
Style tile of the redesign project.
Colors, weights and hierarchy are defined in a CSS file that can be used for *unige.it domains.
The UniGe brand was designed primarily for communication on social media and for both in academic settings and in communications towards the outside world.
UniGe Alumni Card, designed and created in 2018 in conjunction with the first event of the community ALUMNI of the University of Genoa.
Merchandising as an extension of the brand