Diventa chi sei - UniGe communication strategy
The communication campaign for enrollment “Diventa chi sei” (Become who you are) is entirely based, even the claim itself, on ethnographic research and data analysis related to enrollment trends at UniGe and the Italian university as a whole.
The campaign is therefore aimed at NEETs (Neither in Employment or in Education or Training), those young people discouraged who are neither studying nor working, and who number two million in Italy (ISTAT 2020), a sad European record.
TO Prospective UniGe students
FUNDING INSTITUTION AND SPONSOR Università degli Studi di Genova
Horizontal declination of the approved version
and implemented of the campaign “Diventa chi sei" for the a.a. 2018/19 enrollment in UniGe.
Poster of the Campaign displayed at strategic points in the city of Genoa (Porto Antico, July and August 2018, photo UniGe Photo Archive).
“Diventa chi sei” campaign: project “Station domination” at the De Ferrari metro station in Genoa (2018, photo UniGe photo archive).
“Diventa chi sei” campaign: sketch of the project “Station domination” at the De Ferrari metro station in Genoa (2018, photo UniGe photo archive).
“Diventa chi sei” campaign: realization of the project “Station domination” at the De Ferrari metro station in Genoa (2018, photo UniGe photo archive).
Declination of the “Become Who You Are” campaign aimed at NEETs (Not in Education Employment or Traineeship). The message, in this case, is aimed directly at those who do not think it is possible to start a university career and communicates UniGe’s commitment to supporting its students with part-time pathways for workers, earning opportunities, concessions on tuition fees and services, counseling and tutoring.
Declination of the “Become Who You Are” campaign aimed at NEETs (Not in Education Employment or Traineeship). The message, in this case, is aimed directly at those who do not think it is possible to start a university career and communicates UniGe’s commitment to supporting its students with part-time pathways for workers, earning opportunities, concessions on tuition fees and services, counseling and tutoring.